Personal Profile

Marketing & Business Analysis masters student with a passion for living in the intersection between creativity and data. Founding her own business strategy consulting company helping to pay for university, this has resulted in hundreds of hours of 1:1 client work with a variety of business owners. Lived in four different countries in the last four years, which led to a greater global understanding, a comfort with the unknown, paired with a hunger to learn.

Education

OLDCOLLEGEQUAD Edinburgh_01.jpg

Marketing & Business Analysis MSc

University of Edinburgh Business School

skills:    

  • Market research and consumer behavior: conducting market research such as focus groups, interviews, surveys

  • Client presentation skills: organizing and giving presentations and pitches to clients and large crowds

  • Analytical, quantitative and critical thinking: understanding consumer behavior to create effective business plans

  • Data-driven marketing: analyse data and develop actionable insights to create stronger marketing

  • Data mining and market decision analysis: interpreting large amounts of consumer data and interpreting it into actionable insights. Weighing different decisions and offering efficient and on-brand solutions for clients

  • Teamwork and Leadership: Led seven group projects over seven months applying theory to create innovative yet practical client solutions 

Scholarships and Awards:

  • True&Co Scholarship: awarded for motivating and uplifting other young women in business

  • Dixons Carphone Scholarship: awarded for passion and experience in marketing and data analysis

  • Edinburgh Award: university’s recognition for commitment to personal and professional development

  • Selected for the Dublin Trek: one of 18 student chosen among masters and MBA students to study agile project management and Fintech

Clubs and Societies:

Women in Business Society | Boxing Sport Club | Marketing Society

Dissertation:

Consumer Perceptions of In-Home AI: the Marketing & Product Development Implications

Courses:

Principles of Marketing Management

Marketing Decision Analysis

Market Research

Marketing Communications

Understanding Brands

Methods and Tools for Business Analysis

Data Mining

Statistics for Business Management

Richmond the american international university in london

Marketing BA with a minor in Economics

Richmond, the American International University in London Business School

skills:    

  • Market research and consumer behavior: conducting market research such as focus groups, interviews, surveys

  •  

Scholarships and Awards:

  • Presidential Scholarship: highest merit-scholarship offered by the university

  • dean's scholarship: awarded to students who continuously make the dean's list

  • best in major 2015-2016: one student each year is chosen by the marketing degree faculty 

  • graduated magna cum laude in the top 3% of the university class

Dissertation:

The B Corp Movement: An evaluation of consumer awareness in regards to the

B Corp Certification in the food & beverage industry

relevant Courses:

competition and strategy

corporate finance

digital marketing and social media strategy

digital photography

distribution and retail management

entrepreneurship and business development

marketing planning and strategy

organisational behaviour

operations management

consumer behaviour 

probability and statistics

research methods for business

calculus with applications

managerial economics

business statistics

behavioural economics

intro to micro and macro economics

advertising management

athens greece

Semester Abroad

American College of Greece, DEREE

skills:    

  • Market research and consumer behavior: conducting market research such as focus groups, interviews, surveys

relevant Courses:

international economics

computer applications in management

migration in the global age

managerial accounting

financial accounting

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Pembroke-King's 

 

Photo credits: 

https://www.erasmusplus.org.uk/stories/the-university-of-edinburgh

https://ramapo.studioabroad.com/index.cfm?FuseAction=Programs.ViewProgram&Program_ID=60007

https://www.ntv.com.tr/egitim/oxford-ve-cambridgede-siyahlara-ayrimcilik-iddiasi,anZuuxdFi0Khp3gCWFRE7g